Exploring Photography as viable Entrepreneurship practices in Western Nigeria through a study of Lagos State youth population.

Abstract

Art is a unique field of study and beneficial to both the artist and its audience. It is beneficial to the audience for its various social, utility, 
and historical values and beneficial to the artist as a trade and a very viable platform for entrepreneurship. It avails the artist the opportunity to engage in several marketable practices in a small and medium-scale enterprise (SME). Most recent SMEs in western Nigeria are formed on the basis of artistic skills and practices, some of which include but are not limited to the following: New Media Graphics Productions, Large Format Printing, Computer Graphics and Designs, Product Promotion, Advertising, Studio Art Practices, Exhibition, Digital Photography Studios, Digital Photo-Lab and Signage (Indoor and Outdoor). This study chooses to assess 
photography practices for their diverse opportunities and highly artistic professional dispositions to assess their position in Nigerian small and medium-scale establishments and their impact on job creation and economic growth. The study adopts both primary and secondary sources to investigate the topic. The qualitative research approach with semi-structured interviews is used. The Social Cognitive Career Theory developed by Robert W. Lent, Steven D. Brown, and Gail Hackett in 1994 is adopted for this study.