Digital Technology and the Future of Live Music Performance in Nigeria

Abstract

This paper explores the intersection of technology, creativity, and live performance in the Nigerian music industry, focusing on the ways in which the fourth industrial revolution, popularly known as Industry 4.0, is shaping the future of this important cultural institution. It also addresses how technological advancements and digital transformation are reshaping the landscape of the music industry and influencing the way live music is created, consumed and experienced in Nigeria. The paper also examines how virtual reality technology is creating new opportunities for immersive concert experiences, allowing fans to feel like they are part of the show even when they cannot physically attend. Drawing on the theoretical framework of technological change and innovation diffusion developed by Everett Rogers, the paper explores how technologies are transforming the live music experiences for both artists and audiences. The paper employs a qualitative approach, using in-depth interviews with music industry professionals, including musicians, producers, and promoters, as well as music consumers. The research findings unveil a forthcoming surge in the integration of technology within live music performances, a rise in hybrid performance formats, and an enhanced level of interactive engagement among live music audiences. This paper concludes by underscoring the imperative need for robust infrastructural development, encompassing reliable network connectivity and well-equipped concert venues, alongside stringent measures to safeguard intellectual property rights. These are deemed essential in realising the envisioned future of technologically enriched and culturally resonant live music performances in Nigeria.