Influence of Social Media Usage on Teaching Effectiveness of University Lecturers in Oyo State

Abstract

Technological incompetence and limited access to social media platforms were observed to impede classroom instruction and delivery during the COVID-19 pandemic period among teaching staffers of universities in Ibadan, Oyo state. This study therefore investigated the influence of social media platforms on the teaching effectiveness of university lecturers. The study adopted a descriptive survey research design. The sample size consisted of three hundred and fifty (350) lecturers randomly selected from the University of Ibadan. The social media awareness and accessibility scale (0.69) was used to generate data. Four research questions were raised and answered using Frequency distribution, T-test and Pearson Product Moment Correlation at 0.05 level of significance. The findings from the study showed that the level of teaching effectiveness with the usage of social media among University lecturers in Ibadan, Oyo state is high ( = 4.26 > 3.00), and there was a significant difference in teaching effectiveness based on gender (male and female)among university lecturers in Ibadan, Oyo state (T(348)= .352, p<.05). 
Lecturers' awareness of teaching with social media platforms (r(348) = .424p <0.05) and lecturers' accessibility to social media platforms (r (348) = .415p <0.05) had relationship to teaching effectiveness among university lecturers in Ibadan, Oyo state. It was recommended that Lecturers should be taught different social media techniques as this will help in increasing teaching effectiveness and that lecturers should adopt different social media platforms into the teaching and learning process in tertiary institutions.
Key Words: Lecturers, Social Media Platforms, Teaching Effectiveness