TRANSFORMATIVE ROLE OF ARTIFICIAL INTELLIGENCE IN GLOBAL COMMUNICATION: MINIMISING MISINFORMATION, DISINFORMATION, CULTURAL DIVERSITY AND FOSTERING GLOBAL UNDERSTANDING

Abstract

This paper investigates the transformative role of Artificial Intelligence (AI) in global communication with a view to minimising misinformation, disinformation, cultural diversity and fostering global understanding. The article examines whether the integration of artificial intelligence (AI) in the communication process offers solutions to bridge cultural and linguistic gaps, mitigate perception bottlenecks, and foster global understanding. The study adopts a conceptual review method, which involves a systematic examination of existing literature, research studies, and relevant information in the communication field. The study reveals that AI technologies, via content moderation, fact-checking algorithms, language translation tools, and cultural sensitivity enhancements, have shown significant potential in combating misinformation and disinformation, thereby fostering a more informed global community. Furthermore, it is found that AI applications have also been found to promote cultural diversity by enabling more accurate and inclusive communication across various languages and cultural contexts. In addition, the paper finds that AI-driven communication strategies have been instrumental in enhancing global understanding by facilitating cross-cultural exchanges and mitigating biases in information dissemination. Finally, it is discovered that AI technologies still have some limitations in global communication. Therefore, the study recommends that policymakers, researchers, and practitioners should continue to explore and harness the transformative potential of AI in enhancing global communication processes by leveraging AI technologies in a responsible and ethical manner, to pave the way for a more inclusive, informed, and interconnected global society