AN ANALYSIS OF THE INTERFACE OF FILM AND POPULAR CULTURE IN GYANG'S OLOTURE AND KELANI'S DAZZLING MIRAGE

Abstract

Society consists of people with different cultures, religions, backgrounds, educational and financial statuses, lifestyles, beliefs, and values. Popular culture refers to the common and general beliefs that we share and have in common and consists of fashion, politics, art, leisure, trends, entertainment (music, dance, radio, television, film, etc), and technology. It is not restricted by language, beliefs, customs and traditions, food, dress, financial/educational status, background, or ethnic group. It is expressed through media such as radio, television, film, music, etc. Film and popular culture are inseparable. This paper addresses the relationship existing between film and popular culture and their importance to the populace. It also explains how popular culture finds expression through film and the level of impact both concepts make on the audience and society at large. The paper adopts a qualitative descriptive research design with the use of content analysis. 
Two films are selected to be analysed. Interactionism Theory is adopted as the basis for discussion of the interaction between Popular culture and film. The two films are analysed to show how popular culture is reflected in them and the importance of popular culture in them is discussed. The study found that popular cultural concepts and ideas were reflected in the two films under study. 
Examples of such findings include ideas like corruption in Nigeria, the conflict between bride-to-be and mother-in-law-to-be, and also the tardiness of the typical Nigerian bureaucracy.